Always wishing there was something more in the stores when you went shopping? Wishing you had something more individualistic? Well, ‘Its So Me! Fashions’ (ISM) thought so too. And that is when CA turned designer-entrepreneur Aarti Tibrewala decided to turn her passion into a business venture. She launched her brand ISM – something to suit everyone’s personality.
Her designs are sleek and sophisticated and yet have a playful, girly charm to them. The floral patters and the bright colours are reminders that summer is here. Pair these with colourful sandals, a pair of funky sunglasses and you’re summer pretty!
ISM has a special sale for the summer. Go grab happiness before stocks run out!
Inputs From: Sneha Nair