Wednesday, April 14, 2010

The Maruti Story - R.C. Bhargava

Intercepts from the book:
The automobile industry, may it be Indian or global, has had always fascinated audience worldwide. Right from the legendary Model T by the respected Henry Ford to the current omnipresent models on the road, the auto industry has nothing but evolved to an impeccable level.

Speaking of legends, one might remember the people''s car The Beetle, Model T of course, Toyota Land Cruiser, Honda Civic, Rolls Royce Phantom, Mercedes SLR to name a few. These are all on a global scale. However when it comes to the Indian market, there is only car, that can be called our own legend, an icon that revolutionized (not kidding here) the Indian auto industry; The Maruti 800.

Nobody knows the story behind the 800, only that it dominated the Indian road for over a decade. Why is it so special? The book, The Maruti Story. explains this and a lot more history behind this car. Launched in 1982, this was perceived as a people''s car. Damn right it was! The sales figure alone explains the success rate. Over 27 lacs units have been sold since its inception!

This was the car that made the common man think ''Finally...'' Maruti Suzuki has always been a leader in the field. With a current market share 50%(every second car sold on road is a Maruti Suzuki), Maruti Suzuki has dominated the Indian road and the Indian mind for over 25 years now.

From the latest news, Maruti Suzuki has decided to discontinue the 800 model. as the parent company thought it should die a hero than see itself become the villain. Read its history before it vanishes!

Click here to buy The Maruti Story at 32% Off only at Indiaplaza!


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